The Big Ear: Google Alerts

Written on Apr 1, 2010 by in Social (Print) Media

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The Big Ear: Review Site

Big Ear – developing a keen awareness of your business by listening to social media and online customer thought streams

Let the all searching eye of Google do your listening by finding your name and products as they are mentioned online. Google Alerts allows you to setup Google searches that can be sent as a news feed to Google Reader or to e-mailed to any address. SocialMention has a similar feature worth setting up too.

Alerts for Listening
  • Company names
  • Products and brand names
  • Public facing company employees
  • Industry at large such as “printing industry” or “beverage industry”
  • Technology at large such as “QR codes” or “bottle design”

Shoutback: What other alerts have you set up?

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