CES starts today in
Las Vegas
Who is there?
Not many. After all it is a trade show dedicated to consumer electronics and not print. Companies like Adobe, Canon, FujiFilm, Canon, Hewlett Packard, and Kodak, are exhibiting. These companies have large revenue streams from software, digital cameras, computers, and desktop printers, so it is only natural for them to be represented at the show. As a side benefit, each company also benefits from a heightened brand awareness in the consumer market that logically increases their clout in other business niches. Look beyond these few companies and you will find a few surprises.
There are two “paper” companies that are stark opposites at the show - MeadWestvaco and Zink. MeadWestvaco, according to the exhibitor listing, is there to show off their POP and retail products. Zink, which stands for zero ink, is a Polaroid developed technology that allows for specialized, thermal printers to “print” on a proprietary paper containing embedded CMY dye crystals. The applications and focus are currently geared toward small photo printers but could develop into other markets over time.
Why should printers care?
Small shifts in technology can have huge implications to different segments of the printing industry. After years of modest growth, publication printers are faced with a new reality of eBooks and readers. Printers dependent upon corporate marketing budgets are now learning how to shift toward the marketing solutions provider because of internet and mobile advertising. Even stalwarts like labels and packaging may face future challenges from the development of better flexible electronic materials. In short, the trends that appear at CES affect consumer behavior which ultimately affect printing markets.
Full Coverage from the show via:
image by: josh.ev9
