AR in the Wild
The big orange recently introduced an AR gift card for the holiday season. Point your computer to their gift card site and the gift card displays a Home Depot crate. Shake the card and the crate opens with another gift suggestion that you can buy with the value that is on your gift card.
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Ikea
Try furnish in your house before you buy. That is the idea behind Ikea's use of AR with their My.Ikea marketing.
Article at Mobile Marketer
Esquire
The magazine "for men" launched their publication into the AR movement with the Robert Downey Jr. cover issue released this month. Esquire's implementation of AR is probably the most robust mainstream application of AR, especially in the publishing realm. See the video review at m-bossed.
InStyle
More cutesy fluff than any interactive substance, the December issue of InStyle features a talking cover for Taylor Swift fans and a hard to navigate AR holiday gift guide.
Great AR Software
An app available for Android smartphones or iPhones that layers information over what is captured by the smartphone's camera. The company opened up an API for other programmers recently, so there should be more interesting uses soon.
See the Top 6 list at Mashable.
AR in the News
3-D Maps, Camera Phones Put 'Reality' in Augmented Reality, Wired
Augmented Planet Blog
Augmentify
ARvertising New
