Reasons Why I Blog
10 months – the amount of time since the inaugural post at m-Bossed…plenty of lessons learned.
- I have always been an Information Maven – just as interested in distributing information as learning it.
- In support of #1, a blog provides a larger audience than friends, family, and work colleagues.
- Despite my best efforts, I am better with words than numbers according to the many standardized tests I have taken like the ACT, SAT, and GMAT.
- All aspects of the printing, publishing, and graphic arts industries are fascinating, so why not debate, disseminate, and champion them.
A few Reasons to Blog
- Allows you to talk about your business without first selling the business.
- Gives a human voice to a sterile website or company culture.
- Press releases are dead and irrelevant.
Two way conversations with your customers are better. - Customers can get to know the people behind the company and what interests them.
Best for collaborative group blogs where employees are free to voice opinions. - Blogs, with other social media, provide instant and cheap market research.
- Sales lead generation.
- Cheap, easy to setup online presence.
- Blog services and blogging platforms allow for easy SEO, search engine optimization.
Potentially ranks you higher in the searches than competitors. - Establishes street cred in understanding digital (social media) as well as analog (print).
- Makes you better at writing and communicating.
Why Not to Blog
- What blogging does not take in costs, it takes in time!!!
- You don’t want a conversation with your customers.
- You don’t believe ethics and business mix.
- You don’t trust your employees.
- You still think the Walkman is current technology.
